Marketing Audit (part
of a full operational audit)
“How good you look may be your least
attractive attribute.”
- Systematic Image Development
- Profit Center Oriented Marketed
- General Services Oriented Marketing
- Integration of Cooperative Marketing
- Budgets
- Positioning of the Organization in the
Marketplace
- Public Relations
- Corporate Citizen Actions and Positioning
- Signage
- Facility Attributes and Use
- Member Outreach
- Results
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